Basic Linking strategies, in order of importance

Here is the list of few basic important strategies :

1. First and foremost, build a content rich site.
2. Contact other sites that have the same scope as yours and ask for a reciprocal link.Make sure you have already linked to them. If you build a site that is content rich, informative, and above all else has unique content, then all your peers will approach you asking for a link.
3. Getting your site listed at Yahoo is one of the best links you can get. Do the research necessary to find the most appropriate category and get that title and description optimized.
4. Find out which of specialty SE's and directories that best suit to your site and submit your site to them.
5. Identify useful linkages, that is identify as per your industry and make link groups for your potential link parteners: e.g. realtors, travel and tourism, technology companies.
6. Create links or resources pages in plain html.
7. Make a list of at least 50 related but non-competing, high quality content sites with a high Google PageRank that you would like to exchange links with by doing the following: Download Google toolbar (http://toolbar.google.com/) to be able to check PageRank grading for these sites. Do searches on Google for relevant keywords that will show search results displaying sites that relate to your own site, but make sure these sites are not direct competitors.

Your homepage is not the only page of your site that you can get links . If you offer an online newsletter, there are directories just for newsletters you can get links from. If your site has multimedia files, there are multimedia search engines and you should submit there also. If you have other files, like .pdf files or even image files, there are search engines you can get links from there also.ex URLwire

Link building – most effective method in “off-page” optimization

Nowadays, in search engine optimization off-page factors are becoming more and more important. Link building is considered as strongest method to break a site with search engines.
Link building is to get maximum number of incoming links that are pointing to our site. These incoming links should be from quality sites.Besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links. However this is most difficult and time consuming aspect of search engine marketing. Link popularity is the most difficult areas in search engine optimization, because search engines ignore artificial links and even penalize sites for using unauthentic ways like spamming.