In earlier days mostly user turned to directories for making web searches. Yahoo was basically a directory, grew to be a strong guide for others. The success of yahoo motivated a lot of people to start directories. They hired human editors for categorizing and maintaining directories.
But situation has changed now; search engines are used more than directories. This has resulted in closing down of few directories and few of them trying to make their position in this search engines culture.
In spite of all this why every next day we hear of new directories launch? I would try to analyze how these directories are helping us in seo and traffic building.
What’s the need to submit site to directory?
There are two major reasons for this firstly targeted traffic and secondly link popularity.
Targeted traffic- Even though directories are not the primary source for traffic but they provide with targeted traffic. You know sometimes search results don’t give the required results as per your requirement. So you may have a lot of visitors but not potential customers. We can say all the visitors are not potential consumers for your products; as a result low conversion rates. Conversion rate is what we want than just mere visitors.
Whereas the visitors coming through directories are mostly the potential customers as they exactly know what they are looking for. Directories being manually maintained guarantees conversion from visitors by providing them the exact results as per their requirements. Mostly directories have a proper tree categorization making it easier to browse through for visitors.
Link Popularity-Mostly directories are maintained by human editors, whereas search engines follow mechanical algorithms. Nowadays these directories with billions of pages are used as database by major search engines.
The search engines crawlers or boots consider links as a vote for site, more the links –more votes. However links from relevant pages gives more benefit than from non relevant. When Google added link popularity to its algorithm the search result came out more accurate as compared to earlier. And other search engines have also started doing same.
Hence we can say directory submission plays a vital role in traffic building.
But situation has changed now; search engines are used more than directories. This has resulted in closing down of few directories and few of them trying to make their position in this search engines culture.
In spite of all this why every next day we hear of new directories launch? I would try to analyze how these directories are helping us in seo and traffic building.
What’s the need to submit site to directory?
There are two major reasons for this firstly targeted traffic and secondly link popularity.
Targeted traffic- Even though directories are not the primary source for traffic but they provide with targeted traffic. You know sometimes search results don’t give the required results as per your requirement. So you may have a lot of visitors but not potential customers. We can say all the visitors are not potential consumers for your products; as a result low conversion rates. Conversion rate is what we want than just mere visitors.
Whereas the visitors coming through directories are mostly the potential customers as they exactly know what they are looking for. Directories being manually maintained guarantees conversion from visitors by providing them the exact results as per their requirements. Mostly directories have a proper tree categorization making it easier to browse through for visitors.
Link Popularity-Mostly directories are maintained by human editors, whereas search engines follow mechanical algorithms. Nowadays these directories with billions of pages are used as database by major search engines.
The search engines crawlers or boots consider links as a vote for site, more the links –more votes. However links from relevant pages gives more benefit than from non relevant. When Google added link popularity to its algorithm the search result came out more accurate as compared to earlier. And other search engines have also started doing same.
Hence we can say directory submission plays a vital role in traffic building.
1 comment:
Great post. Nice to come this post. Nice information about directory submission. How much important this directory submission for seo. I really appreciated this post. Thanks for information.
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