Saturday, October 6, 2007

Link building – most effective method in “off-page” optimization

Nowadays, in search engine optimization off-page factors are becoming more and more important. Link building is considered as strongest method to break a site with search engines.
Link building is to get maximum number of incoming links that are pointing to our site. These incoming links should be from quality sites.Besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links. However this is most difficult and time consuming aspect of search engine marketing. Link popularity is the most difficult areas in search engine optimization, because search engines ignore artificial links and even penalize sites for using unauthentic ways like spamming.

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