Importance of keywords and how to get best leywords

Getting more traffic from different search engines affects a lot in getting more business from website. To start with we have to understand the functioning of search engines, how the algorithms work and locate sites. The crawlers or the bots look for a particular keyword that has been entered by the user. So, the keyword is playing most important role. Keywords are the strings of words that people put in to search box for particular thing. We need to be very careful while deciding keywords for site, taking in consideration targeted people what people are looking for .There are many tools available online for searching keywords, take into consideration other medias like news paper, magazines television advertisements ,as they leave a great impact on common mans life.This gives you wider range of keywords, hence increase in your reach to a broader audience. When we are done with collection of keywords, we need to finalize keywords to be used on site. We need to analyze keywords by taking in consideration competition and search counts, search count should be more and competitors should be less. For doing these analysis we have handful of online tools available with us.